Where next for the Hopman Cup?

The International Tennis Federation is hunting for a new home for the Hopman Cup.

The ITF and Tennis Australia confirmed today they have ended the licensing agreement for the Cup, but interestingly the ITF said it had received interest from cities around the world to keep the tournament alive.

The highly successful and long-standing mixed men’s and women’s tournament was due to take place in Perth through to January 2022.

 

“We are in discussions with potential partners to decide where and when this tournament will be next hosted,” ITF President David Haggerty said.

“We will keep the Hopman Cup alive and look forward to successful future editions of this unique event.”

“We would like to thank Tennis Australia and the Western Australian government for their involvement in staging an outstanding event over the past 30 years. The event would also not be what it is today without the longstanding support of Lucy Hopman and Paul McNamee.

“The ITF is committed to upholding the core values of the Hopman Cup in the future and are encouraged by the interest that has already been expressed. We are in discussions with potential partners to decide where and when this tournament will be next hosted. We will keep the Hopman Cup alive and look forward to successful future editions of this unique event.”

Kris Dent, Senior Executive Director, Professional Tennis, added, “The ITF will engage with players and other stakeholders about evolving the Hopman Cup in line with the spirit of reform and innovation at the ITF.

 

“It is important that international mixed-gender events like the Hopman Cup that attracts fans in person and broadcast around the world are protected.”

The International Tennis Federation oversees and invests in developing tennis at all levels, from grassroots to elite international competition, and for players of every level of ability.

Meanwhile, BNP Paribas and the ITF have announced the next phase of their long-standing association, focusing on women and junior tennis while ending the ‘Davis Cup by BNP Paribas’ title sponsorship.

The Davis Cup will now be knows as the ‘The World Cup of Tennis’.

BNP Paribas title sponsorship of Fed Cup, junior tournaments, Junior Fed Cup  and Junior Davis Cup, the wheelchair event and ITF coaches conferences will  continue.