Swiss Tourism has turned to Roger Federer to help them resurrect the ailing industry in the wake of the Covid-19 pandemic.
“I’ve always felt like I’ve represented Switzerland, not just through the Olympic Games or team competitions,” Federer, who turns 40 in August, said.
“I’ve been very proud to do that for the 22 years that I’ve been on tour. I’ve always felt like an ambassador to the country so to do this was a logical step.”
Switzerland Tourism said they were planning joint promotional projects worldwide, beginning in European cities, followed by the US, then Asia and the Pacific region.
“The support is urgently needed right now, after the biggest tourism crisis since the Second World War,” it said.
The Swiss hotel sector said there had been a 40 per cent drop in overnight stays last year compared to 2019 and foreign demand fell by 66 per cent as tourists stayed away.
Ant earning from the role will go towards Federer’s foundation, which helps disadvantaged children in Switzerland and in South Africa.
Felix Auger-Aliassime handed over a double-fault on match point to send Andrey Rublev to a…
Iga Swiatek took her revenge on Saturday to win the Madrid Masters over Aryna Sabenka a…
Jannik Sinner's golden season was tarnished on Saturday, with the world No. 2 forced to…
Felix Auger-Aliassime received another stroke of luck on Friday as he advanced to the Madrid…
Andrey Rublev pounded 20 winners as he eliminated Taylor Fritz 6-4, 6-3 in Madrid to move…
The injury-marred season of Carlos Alcaraz jumped from bad to worse on Friday as the…